Packaging + Stationary | HighTower

The project.

Designers and specifiers order finish samples from our manufacturer every day, and we wanted to create an experience that stood out from our competitors while on a budget. The goal was to design a look that was minimal yet engaging, one that provided a strong connection to our brand.

Tissue Paper

I created custom icons that related to and represented the HighTower brand including designs of the company's most popular furniture products, as well as graphics alluding to upholstery, furniture building, the office in Kansas City and the warehouse in North Carolina.

Packaging

The furniture line art icons were carried over to the design of boxes and envelopes, as well as fun tag lines of the brand to create a fun and unique experience for the user.

Stationary

Thank you cards, notebooks and seasonal greeting cards were created as an extension of both the HighTower brand and customer service to show appreciation and build relationships with valued customers.

features image

Sharing makes you an awesome human being.

Share this project if you like it!

Want to know more? Have an idea for a collaboration?

If so, send a note! I'd love to hear from you.