Designers and specifiers order finish samples from our manufacturer every day, and we wanted to create an experience that stood out from our competitors while on a budget. The goal was to design a look that was minimal yet engaging, one that provided a strong connection to our brand.
I created custom icons that related to and represented the HighTower brand including designs of the company's most popular furniture products, as well as graphics alluding to upholstery, furniture building, the office in Kansas City and the warehouse in North Carolina.
The furniture line art icons were carried over to the design of boxes and envelopes, as well as fun tag lines of the brand to create a fun and unique experience for the user.
Thank you cards, notebooks and seasonal greeting cards were created as an extension of both the HighTower brand and customer service to show appreciation and build relationships with valued customers.
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