As a plant-based, superfood meal and supplement company, Helio Today was looking for an aesthetic tied directly to nature, with a little bit of an edge.
They wanted to pull from reality and combine it with colorful imagination that pushed the envelope in the same way they do with their ingredients. Their product is true, honest, and pure, so they needed a label that would jump off the shelves and break through the clutter.
This was an illustrative challenge as much as it was a packaging design challenge, and inspiration was pulled from posters to vintage graphics to photographs of canyons and landscapes.
The color palette for each product correlated with the scenery, but also set the tone for the use of the product and the details within the artwork itself.
Made 100% from scratch, their formulas are a pure work of art on their own and the goal of each design was to reflect the beauty of the naturally sourced ingredients.