The scope of oneEleven was to create the brand of a coworking space in Bonner Springs from scratch. This included the name, logo, iconography, graphic elements, website design, photography, marketing collateral and business cards.
The space has a young, professional, industrial feel that houses a collaborative environment for local entrepreneurs, small businesses and city events. With the address on Oak Street, they wanted a subtle yet meaningful way to incorporate nature into their brand.
I focused the color palette around earthy blues and greens to establish professionalism as well as maintaining the tie into nature. The partial outline of an oak tree leaf anchors the logo mark as well as appears throughout the website and the collateral assets as a golden thread graphic element.
I fulfilled the art director role and lead the collaboration with the graphic designer and web developer to create a cohesive experience after completing the photoshoot and image editing of the space.
